AR Filter / Lens
Instagram, TikTok, Snap Lens Studio, Meta Spark. Branded AR filters / lenses for Instagram, TikTok, Snapchat, Meta — face-tracked or world-tracked, with 3D assets, particle FX, gestures, and gamification.
What this service is
AR filters are the most cost-effective branded reach on social — a single Instagram/TikTok lens can rack up 10M+ impressions if it's fun enough. We design and ship the full thing — 3D asset, tracking logic, gesture detection, scoring, submission handling.
Pricing context
Industry premium (USA/AU): $3,000–$8,000 · DARK: from $1,400 (≈55% under US premium)
How the price is formed
How we run it · 5 stages
Concept + brand fit
Day 1–3Filter concept, audience, brand integration plan. Platform selected (single or multi).
3D asset build
Day 4–7Optimized 3D asset, baked materials, mobile-budget poly count.
Tracking + logic
Day 8–14Face / world tracking. Gesture detection. Scoring or gamification if applicable.
Polish + multi-platform
Day 15–21Spark / Lens / Effect House builds. Performance tuning on real devices.
Submission + launch
Day 22–28Platform submission, review handling, launch coordination with brand social calendar.
Tools & technology
Meta Spark Studio
Instagram and Facebook filter authoring — face tracking, world tracking, scripting via Patch Editor or JS.
Effect House (TikTok)
TikTok-native filter builder — segmentation, hand tracking, interactive scripts.
Snap Lens Studio
Snapchat Lens authoring — Snap ML for advanced AI segmentation, body tracking, voice triggers.
8th Wall (web AR)
Browser-based AR — no app install, runs on any modern phone via URL/QR.
What you receive
- Spark AR effect
- Lens Studio Snap Lens
- TikTok Effect
- Submission + review handling
Stack
Related portfolio work
Start a ar filter / lens project
Reply within 24 hours · fixed quote within 48 hours · NDA standard.